Climate Community Lab Identity
The Climate Community LAB is an action-oriented network bringing people together to address climate change challenges in central and Eastern Europe (CEE).
Climate-KIC hired us to design the identity of the lab, highlighting diversity, collaboration and transformation. The concept was to create a visual language simulating the idea of a playground.
We designed a set of stylized shapes and sequences, acting as the elements/toys/tools. Each shape is handled as a unique entity that moves in space to find its purpose. Some times it lays in the background to complement an information, and some times it collaborates with other shapes to become the information.
We also designed a digital engine where we enter shapes and let them co-exist in various physical circumstances. This space acts as a visual generator producing sequences of interacting shapes that we later use as background visuals on various cases (posters, banners, id-cards, etc).